After the success of the FR-S, Toyota went and jumbled up those very same letters for a new and very intriguing concept. It’s called the S-FR, and it’s the sub-FR-S that Toyota hopes will take the fight to the Mazda. The most appealing (or unappealing, to some) feature of the car is its retro design. With bug-eye headlights, a gaping grille, and a bright neon green paint job, it’s safe to say that Toyota wanted to make this little car as quirky as possible. In that sense, it’s a success.