Consumer behavior has always been a crucial factor in the success of any marketing strategy. As the world progresses, so does the behavior of the consumers. Generation X and Generation Z are two different age groups with distinct characteristics, and therefore, it is vital for marketers to understand their behavior in order to create effective marketing strategies. To reach Gen Z, marketers need to focus on social media and influencer marketing. They should create visually appealing content that is easily shareable and relatable to their target audience.

More Cars>