IIsotta-Fraschini was an Italian car manufacturer that completely won over the richest echelons of American society. Everybody wanted to own one, and they had to pay a decent amount of money for that privilege. Isotta-Fraschini were luxurious vehicles with incredible build quality and attention to detail. Looking at one of these will quickly explain why it used to be so popular, and why their price was so high. Everything was looking great for Isotta-Fraschini, until the Depression set in the 1920s.