In a 1982 commercial promoting the LeBaron, Chrysler CEO Lee
Iacocca famously declared, "If you can
find a better car, buy it." A big boast, to be sure, but
Iacocca had a lot to be proud of. Cars riding on its front-drive
K-platform—like the LeBaron—saved Chrysler from death, helped the
company pay back a government bailout in short order, and made a
celebrity out of Iacocca.
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