For a small company, Bollinger Motors put on a big event in New York City last week. Swanky digs, good music, and the Hudson River just a few feet away. But the focus was on the new electric truck that the company was debuting on stage. Robert Bollinger, the CEO of his namesake company, knew that the EV needed to roll on stage and capture people’s imagination. The B1, as the truck is called, did get some media attention before the Tesla Model 3 party happened in California the next night.