“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the
next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds
Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”

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