Nicholas is the son of the founder of the famous Bijan fashion
empire which was started by Iranian American designer of menswear
and fragrances, Bijan Pakzad. Bijan Pakzad opened the store
on Rodeo Drive in Beverly Hills, California in 1976 after he
migrated to Los Angeles from Tehran in 1973. Bijan died in 2011.
Nicholas sold the Bijan's store on Rodeo Drive to
LVMH for US $122 million in August 2016. It is called the
most expensive store in the world.